One of the unfortunate consequences of the revolution in publishing brought on by the web is that journalism has changed dramatically. As barriers to entry for starting a media outlet went down from high cost stuff like paper, shipping, real art, etc and eyeballs redirected onto the web, the value of the printed word has deteriorated.

It’s great that we can go online and find whatever we want. Sure, blogging and sharing opinions, user generated content, all that stuff is great to read.

The thing is that it has all become about eyeballs. Page views. It isn’t about quality content. Sites need keyword rich content on timely topics so they pop up in search engines and news feeds. A monkey can spit out something apple iphone, microsoft, cisco, new product keyword rich.

But where’s the expert analysis? There’s no way to get expert and helpful to the top spot on Google.

Now that page views are all that matter the quality of the content has become close to irrelevant. I’m sorry to say it. I wish I didn’t have to say it. Why can’t we do something smarter like measure how long someone reads a story? How far through something do they get?

I’m all for leveling the playing field, but I know a hell of a lot of people who are out of work now because the written word has decreased in value. Editors, writers, lab techs, even sales and marketing types. don’t forget the creative art people. Copy edit has been decimated.

So it occurred to me today, where do all those smart unemployed people go? How can we harness that energy? There must be a way we can band together to preserve the value of expert opinion, well written, well edited, well produced and on target content. I still believe content is king, but the king is being devalued at a dangerous pace.