Santa Monica, CA – November 8, 2011 – After a year of anticipation, after the breakout success of the first-ever Call of Duty® XP live fan event, and after pre-order numbers that toppled even those of 2010’s mega-seller Call of Duty®: Black Ops, the ultimate shot has at last been fired. Call of Duty®: Modern Warfare® 3 is now available at retail worldwide. Also launching today alongside MW3, is the revolutionary new social gaming network Call of Duty® Elite, conceived expressly to help Call of Duty®’s 30 million devoted fans Play Together Better™.

Activision’s Call of Duty: Modern Warfare 3 kicked off its worldwide invasion at midnight as gamers crashed launch parties at over 13,000 retailers from Sydney to London to New York City, intent on being among the first to pull the trigger on the title dubbed “the most anticipated video game in history” by GameStop’s Senior Vice President of Merchandising, Bob McKenzie. “This watershed launch extends the legacy of the franchise like no other previous release,” said Eric Hirshberg, CEO of Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc.  (Nasdaq: ATVI). “Combining the narrative punch and gameplay innovations of the next chapter in the Call of Duty: Modern Warfare series with the unique services of Call of Duty Elite will bring Call of Duty gamers together in a cohesive, fan-focused environment like no other.”

Co-developed by Infinity Ward and Sledgehammer Games, Modern Warfare® 3 delivers a full assault on gamers’ senses, including an intense single-player campaign that picks up immediately following the events of Call of Duty®: Modern Warfare® 2 and escalates into World War 3, as well as groundbreaking upgrades to the beloved Special Ops like the all-new Survival Mode. Special Ops serves as the perfect springboard to Modern Warfare 3’s re-imagined multiplayer, featuring the series’ trademark visceral gun-on-gun combat, a revamped pointstreak system with the introduction of “Strike Packages,” devastating new modes like “Kill Confirmed” and other gameplay enhancements, new features and a bevy of new weapons, equipment, and perks.

Gamers can ratchet up the excitement even further with the Xbox 360 Limited Edition Console package, featuring a console with custom Call of Duty® MW3 artwork, a 320GB hard drive, two wireless controllers, custom Modern Warfare-inspired system audio and a copy of the game.

Call of Duty Elite, from developer Beachhead Studio, is a comprehensive social gaming network and offers a deep and innovative free service for all registered Call of Duty players to Connect, Compete, and Improve. Call of Duty Elite provides “always-on,” universal communication between the platform and the game. Players can access Call of Duty Elite via mobile, web, or console—to connect with friends, plan matches with their Clan or social Group, configure load-outs, access comprehensive stats and interactive heat maps, and much more. Since Call of Duty Elite was developed alongside Modern Warfare 3, many of the features offer seamless interaction between the service and players’ in-game experience, including the ability to customize loadouts and sync them to the game, customize in-game Clans, upload HD videos, and find new friends from social Groups in-game. Call of Duty Elite’s premium tier adds the Modern Warfare 3 DLC delivered monthly throughout the 9 month DLC season, a constantly updated Program Guide of daily competitions for virtual and real-world prizes, exclusive clan leveling and competitions, access to the hotly anticipated Call of Duty Elite TV and more. Annual membership is available for $49.99, less than $5 per month. Many features of Call of Duty Elite are also backwards compatible with Call of Duty: Black Ops, and will also support future enabled versions of Call of Duty with one integrated platform.

Friday Night Fights, from executive producers Ridley Scott and Tony Scott and director RJ Cutler, debuts this Friday, November 11^th on Call of Duty Elite TV. Friday Night Fights features real-life rivals taking it to the mat in Call of Duty: Modern Warfare 3 multiplayer. Additional original programming from digital content and production studio DumbDumb, the brainchild of Will Arnett and Jason Bateman in partnership with Ben Silverman’s multimedia powerhouse Electus, is in the pipeline. View the complete Call of Duty Elite TV programming schedule at www.callofduty.com/elite.

Following the phenomenal success of the first-ever Call of Duty fan celebration Call of Duty XP, Jeep®, Mountain Dew, and Xbox 360 have continued to support Activision and the Call of Duty: Modern Warfare saga.  For the second year in a row, the Jeep brand will produce a 2012 Wrangler Call of Duty: Modern Warfare 3 Special Edition vehicle for fans. While Mountain Dew is driving the Call of Duty: Modern Warfare 3 “Rank Up Your Game” Double XP promotion – where fans get Double XP time in the game with every purchase of specially marked packages of DEW. These partnerships are components of an amazing multi-million dollar marketing blitz that promises to make an already historic entertainment launch even more memorable.

Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language and is available now for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Windows® PC.   Call of Duty: Modern Warfare 3 for the Nintendo Wii, developed exclusively for the platform by Treyarch, is also available for a suggested retail price of $49.99. Call of Duty: Modern Warfare 3: Defiance for the Nintendo DS™, developed exclusively for the platform by n-Space, is rated “T” (Teen) by the ESRB for a suggested retail price of $29.99.

For more information visit www.callofduty.com/mw3 and www.callofduty.com/elite.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

SANTA MONICA, CA – October 3, 2011 – Demonstrating its ongoing commitment to the development of new talent and creativity, Activision Publishing, Inc. (Nasdaq: ATVI) today announced a call for submissions for the second Activision Independent Games Competition – an award program designed to foster innovation.

Open to all independent developers with headquarters in the United States, the Activision Independent Games Competition, to be administered by IndieCade, offers the winning studio or individual funding for game concept, titles in development or completed works.  Ownership of submission remains with the creator.  Submissions will be accepted from October 3, 2011 through December 31, 2011.

The first place winner will receive a cash award of $175,000 and the second place winner will receive $75,000 to assist them with the development of their game.

IndieCade, the preeminent organization supporting the indie community, will promote the competition and vet jury submissions to determine semi-finalists.

“This competition underscores Activision’s commitment to fostering creativity in the independent development community,” Dave Stohl, Executive Vice President of Studios, Activision, said.  “Many of us began our careers as indies, so we are very proud to offer this kind of support and encouragement to a couple of the industry’s young visionaries.”

The partnership between Activision and IndieCade for the award program acknowledges the important role IndieCade plays in fostering opportunities for young, creative and independent game talent.

“Working with IndieCade is allowing Activision to bring our message of support directly to the community,” explained Stohl.  “The programs IndieCade offers – conferences, awards and the annual IndieCade Festival, a celebration of independent studio success – touch the community core.”

For a copy of the official rules and submission instructions, as well as more information on the Activision competition, visit http://www.activision.com/IndependentGamesCompetition.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18 YEARS AND OLDER.  VOID WHERE PROHIBITED.  Contest ends December 31, 2011.  For Official Rules and prize descriptions, visit http://www.activision.com/IndependentGamesCompetition.  Sponsor: Activision Publishing, Inc., 3100 Ocean Park Boulevard, Santa Monica, CA 90405.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Highly anticipated action shooter defines new chapter in the Transformers universe.

Santa Monica, CA – June 22, 2010 – The legendary conflict between the AUTOBOTS and DECEPTICONS has come to a head, as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers: War for Cybertron has landed in retail stores nationwide.  Developed by award-winning High Moon Studios and based on Hasbro’s legendary TRANSFORMERS property, the game allows players to become the ultimate TRANSFORMERS weapon in the final, epic war set on the TRANSFORMERS home planet of CYBERTRON.  Complete with full online co-op and a variety of deep, competitive multiplayer modes including the ability to create your own TRANSFORMERS character for the first time ever in a video game, Transformers: War for Cybertron is the title fans have been waiting for.
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Last night, August 21 2009, I hosted an awesome Guitar Hero competition at the Long Beach Island Foundation. Not only did I have a fantastic time, but so did about 50 kids between the ages of 8 and 15. Many, many parents came up to me afterwards to say that this was a great, fun event and we should run more of them. Everyone was also very impressed with Activision’s generosity as a corporate sponsor.

The event itself got off to a roaring start at 8pm when several vans full of little tan kids pulled up. We had 4 stations set up around the room. Three were for practice and one was for competition. Of the three for practice, one was Guitar Hero World Tour, one was Guitar Hero Metallica, and one was Guitar Hero Smash Hits. Then, we did the greatest thing ever, which was to set up some small amps and a projector which gave the appearance that the Guitar Hero band was up on the stage.

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Developer: Radical Entertainment
Publisher: Activision
Platforms: PS3 (reviewed), Xbox 360, PC
MSRP: $59.99 for PS3 and Xbox 360 versions, $49.99 for PC
ESRB: M
http://www.prototypegame.com

PROTOTYPE is the story of Alex Mercer, the survivor of an evil military experiment that has left him genetically mutated, without memory, and hunted. And, with shape-shifting abilities that allow him to use some pretty sick weapons and disguises, also the hunter. This free-roaming romp through a diseased NYC can be both extremely fun and frustrating at times.

This is a big open world game and as a New Yorker I really enjoy playing open world games that take place in something resembling NYC. Yes, Radical did a great job capturing the gritty look and feel of NYC. There are buildings with scaffolds and gridlocked intersections. There are the popular landmarks such as Madison Square Garden, Washington Square Park, Central Park, and Times Square. Yet in all the accurate look and feel, the map and the actual buildings are merely representative and not accurate. My apartment, a floor in a West Village townhouse, is somehow a massive skyscraper. So they win some points here and it is cool to think about going on a rampage in NYC, but it ain’t NYC.

The story is very deep and told through a series of different mechanisms such as flashbacks and flashforwards. One aspect of Alex’s powers is the ability to consume a person – including their memory, clothes, and weapons. As you consume each person you get a video flashback sequence which backfills the story from their point of view. It’s a very interesting mechanism, yet it is extremely disruptive to be in the middle of a massive battle that gets interrupted by a flashback and then you are shoved right back into the action. Yes, you can skip the video, but it is still disruptive.

My major gripe with the game, which overall I have really enjoyed, is that for the first hour or so it is pretty damn boring. Honestly, I almost gave up but am glad I stuck with it. In fact, my first reaction was “OK, Activision blended Spiderman with Wolverine. Great. Been there. Done that. Next.” But for some reason the next day I went back to it. In starting you off slow, Radical runs the risk of losing your interest. After a few hours though, you can upgrade your characters weapons, powers, and movement and really start to kick some ass which is where it gets fun.

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